Needle It

Our Story

How it all began

We, Lizzie and Emma, have spent the last three years bringing our passion for classic style with a contemporary edge to life. Needle has evolved from a mere dream in my head to create a women’s fashion led knitwear label to be a real life luxury knitwear brand. Emma and I believe in style over fashion, we think classic with a contemporary edge combines serious with fun to offer our customers stylish knitwear for their everyday needs.

We love to play with colour; we use colour blocking and different stitches to create textured, fun, wearable pieces of knitwear for all year round.

We are a British brand, designed in Buckinghamshire and developed in the UK but we source our yarns from around the world.

Our aim has always been and remains to be, that we create luxury knitwear that is stylish, flattering, and has a gorgeously soft hand feel. We want everyone to want to snuggle up and feel great in our jumpers’ everyday.

Building the
Needle Brand

Emma and I met whilst working together at LK Bennett where we bonded over our love of the 3 C’s: chocolate, coffee and clothes especially knitwear clothing! Emma designs each and every piece, and her ability to come up with something new and interesting each season continues to amaze me.

Each season we look at Emma’s new sketches together and then we select the designs that we feel are the most suitable for our customers. Emma uses a broad range of research resources from runway shows, street style bloggers, vintage and pinterest.

I don’t feel I’m a slave to the fashion trends but I gain confidence from wearing clothes I feel good in.

Our hope is a Needle jumper will make you feel good. I want Needle customers to put on our knitwear and feel good about themselves, it is as simple as that. There is so much choice out there that it can be overwhelming and confusing so each season Emma designs a capsule range that we believe can work into every women’s wardrobe.

The journey continues

With lots of moral support from family and friends, Emma and I have managed to establish a brand we are both incredibly proud of and yet still can’t quite believe that we managed to get it off the ground.

Lizzie x