Needle It

Posts from the category: SS14

Needle SS14 shoot: seeking inspiration

  • 1 Jul 2013

In one of her books, American author Justina Chen said: “When the creative impulse sweeps over you, grab it. You grab it and honour it and use it, because momentum is a rare gift.”

At the moment, we’re looking for inspiration for our SS14 photo shoot. Things are getting more refined now and we’re delighted. Here’s where our head’s at currently:

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Cast adrift: finding the faces of Needle SS14

  • 19 Jun 2013

Last week, we held a casting session to find the women we feel would best represent the brand for SS14. Sounds easy? Like being a judge in a pageant?

Maybe that would be the case if we could just throw down some simple criteria to start with. If we could turn up with the objective of finding a 5”6’ brunette with freckles, we would’ve been home and internet shopping in front of the TV far sooner.

The truth is that we don’t know what we want until we see it.

It’s about the charisma that comes across on camera and whether it truly compliments the brand. And when it comes to finding that perfectly pictured persona, we’re just as nervous about getting it right as those gorgeous models who stopped down.

We can only hope that we’re going to find the women who evoke what Needle is all about. The quality and choice available often means you can be sifting through shots for ages.


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