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AW13: behind the scenes on our photo shoot

  • 22 Jul 2013

I think it’s fair to say as the raging temperatures blaze on, the sun lotion flies off the shelves and people argue over the ice cubes in a cocktail pitcher, wintery clothes couldn’t be further from most people’s minds.

That’s not the case at Needle HQ. We’re preparing to launch our own e-commerce website, showcasing our debut AW13 collection on 12th August.

Although many people might be focused on packing for their holidays (passport, tickets, money), we’re spending a lot of time daydreaming back to our AW shoot in January.

Want to see more behind the scenes with Needle? Click here for the video or have a look at behind the scenes of our January photo shoot below, it was so much fun but we don’t miss the sub-zero temperature…


Here are some behind the scene pics:

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Needle SS14 shoot: seeking inspiration

  • 1 Jul 2013

In one of her books, American author Justina Chen said: “When the creative impulse sweeps over you, grab it. You grab it and honour it and use it, because momentum is a rare gift.”

At the moment, we’re looking for inspiration for our SS14 photo shoot. Things are getting more refined now and we’re delighted. Here’s where our head’s at currently:

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