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Posts from the category: AW13

Knitwear: The fundamental necessity for EVERY season?

  • 25 Apr 2013

We had one of the most exciting days in Needle’s short history earlier this week. We’ve never dreaded a Monday at HQ, but this one was especially fantastic. And it involved a field trip.

Ahead of the launch of our ecommerce site this summer, we thought it was the ideal time to make ourselves known to journalists in the big smoke. Following a series of appointments at several press houses across London, we’re proud to announce that the response was overwhelmingly positive.

Bear with us, dear reader, as we indulge in a public pat on our own back and tell you that fashion editors at the monthly glossies are now fans of the AW13 collection. We feel even more proud of what we’ve accomplished, if that’s possible.

Ok. Self-congratulation over. Please breathe easy.

One quick point to make at here, though, is that many of the lovely ladies we met agreed upon one thing: Autumn/Winter knitwear is all important, because of our native climes. We eagerly hope for the best from the Great British weather, in the same way that we will New Girl Jess & Nick together, but it’s yet to be seen, this year at least.

Warmer knitwear is still yet to be put into storage, despite the alleged ‘Spring’ that we should be enjoying; temperatures continue to oscillate between reasonable and ridiculous. Many of the people in office are wearing from a hybrid wardrobe at the moment, dabbling between the latest trends and cosy favourites.

Arguably, it’s something that designers are becoming increasingly aware of too, and are adapting their collections accordingly. Vogue.co.uk recently posted a summer style spread and the only garment visible in the lead image was the thickest, chunkiest knitted sweater you’ve ever seen. It was very beautiful (as you’d expect from Vogue), but the shot could have easily been set on a frosty, rural moor, rather than a sunset beach.

And for those who blindly trust the traditional pattern of the seasons, rather than heed the forecasts of the gorgeous Carol Kirkwood and the BBC weather team, it might be best to err on the side of caution. It was only this time last year that execs at Marks & Spencer admitted they could have sold 300% more cardigans and jumpers if they had carried more stock during the unexpected cold snap of Spring 2012. And that comes in spite of their 129 years of experience (we mean the brand, of course, not Marc Bolland.)

This is why high-quality, classically stylish knitwear is so revered in the fashion industry. Something that can transcend trend and be a practical piece beyond a specific season is considered a rare find. For many of us, it’s likely that key AW pieces will be something we wash, wear and style out until the Summer, whenever that’s likely to be. This is why timeless and luxurious knitwear is fundamental. (Oops – have we made it about us again?)

 

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